BISTROT BASTARDS× GRUPO CAROLOMEXICO CITY · DISCUSSION DRAFT

AI DISCOVERY / SEPTEMBER 2026

More customers
through AI search.

GEO and ChatGPT Ads for Grupo Carolo.
Our findings and proposed work.

Interior featured on Grupo Carolo’s official websiteAN EXPLORATORY REVIEW BY BISTROT BASTARDS

01 / YOUR AI VISIBILITY AT A GLANCE

Your restaurants
in AI recommendations.

24 completed answers · 9 scenarios · 29 September 2026

Observed answers, not a permanent search ranking
Restaurant / scenarioChatGPTClaudeGeminiGrok
FarinaCorporate cooking · CDMX [E09]Not listedNot testedNot testedNot listed
MoodHealthy lunch · Lomas [E04]Not listedNot testedNot tested1 · listed
Blanco ColimaPrivate corporate dinner · Roma [E01]5 · listedNot testedNot testedNot listed
AromasBreakfast & coffee · Lomas [P03]Not listedNot listed1 · listedExtra mention
Blanco ColimaAnniversary · Roma · EN [E02]Not listedNot testedNot testedNot listed
Blanco ColimaAnniversary · Roma · ES [P01]2 · listed4 · listedNot listedNot listed
EmilioSpanish business lunch · Polanco [P02]Not listed1 · listed2 · listed1 · listed
FarinaFamily pizza · Polanco [E07]2 · listedNot testedNot tested2 · listed
CachavaSteak & birthday · Bosques [E05]1 · listedNot testedNot tested3 · listed

Number = position in the displayed main list · Extra mention = outside the main five · Not tested ≠ absent.

One observation per scenario and engine; list order is not a stable ranking. ES unless marked EN. First 3 pilot scenarios tested across 4 engines; 6 expansion scenarios across ChatGPT + Grok only. Perplexity: sign-in blocked, not scored. Pilot evidence · Expansion evidence

OUR TWO SOLUTIONS

What we would
do for you.

01 / ORGANIC DISCOVERY

GEO

Improve how your restaurants appear in unpaid AI recommendations.

  • Audit: benchmark discovery by venue, occasion and engine.
  • Improve: location pages, accessible menus and consistent restaurant facts.
  • Create: original articles, experience pages and practical FAQs.
  • Measure: recommendation coverage, accuracy and qualified inquiries.

You receive: an action plan, improved content and a recurring visibility report.

02 / PAID ACQUISITION

ChatGPT Ads

Run paid campaigns for specific restaurant offers on ChatGPT.

  • Plan: choose priority offers and agree a media budget.
  • Build: ad copy, landing pages and conversion tracking.
  • Launch: configure the campaign using available account controls.
  • Optimize: review qualified lead costs and booking outcomes.

You receive: campaign setup, creative, ongoing management and performance reporting.

Our proposal includes both services. Media budget agreed separately; launch subject to access and approval. Ads are sponsored placements, not a way to buy organic recommendations.

Farina restaurant, official portfolio photograph

02 / CORPORATE EXPERIENCES

Bring more companies
to Farina’s workshops.

OBSERVEDFarina’s pizza-and-wine workshop was absent from both corporate-cooking answers.

What we propose

Improve the workshop page so a company can see where it takes place, how it works, how many people can attend and how to request a quote.

How we make it useful

We speak with the team, document a workshop and write the page using real photos, practical details and an example of a past event.

We track: AI inclusion + qualified event inquiries.

Existing offer ↗
Mood restaurant, official portfolio photograph

03 / HEALTHY DINING

Help people find
Mood’s healthy menu.

OBSERVEDMood was missing from ChatGPT’s healthy-Lomas answer, but first in Grok’s.

What we propose

Put the menu’s actual dishes and ingredients on the website, with clear information for each location.

How we make it useful

We check the indexing settings with your web team, improve the menu pages and write a healthy-lunch guide based on what Mood actually serves.

We track: accurate recommendations + menu and booking visits.

Technical findings are verified page observations, not a proven explanation for the AI result. No invented nutrition claims.

Blanco Colima, official portfolio photograph

04 / PRIVATE DINING

Get more inquiries
for private dinners.

OBSERVEDIncluded by ChatGPT for a private corporate dinner. Missing from Grok’s answer.

What we propose

Give an event organizer the details needed to shortlist the venue: rooms, layouts, capacity and booking conditions.

How we make it useful

We confirm the details with operations, update the event page and write useful planning content in Spanish and English.

We track: accurate event mentions + qualified private-dining leads.

Additional signal: absent from both English anniversary answers. A language effect is not yet established.

Aromas, official portfolio photograph

05 / EVERYDAY OCCASIONS

Make Aromas easier
to find for breakfast.

OBSERVEDOnly one of four answers put Aromas in the main five breakfast recommendations.

What we propose

Improve the pages people find when looking for breakfast, coffee or bread near each restaurant.

How we make it useful

We check addresses and hours, add breakfast specialties and correct inconsistencies between the website and booking profiles.

We track: main-list inclusion + accurate branch discovery.

One exact Lomas prompt across four engines; not an overall visibility rate. Grok mentioned Aromas outside its main five.

06 / CHATGPT ADS

Start advertising
on ChatGPT.

We recommend including ChatGPT Ads from the start.
It is a new channel in Mexico, and there is value in learning how it works early.

01

One offer

We define the first offer, write the ads and create a landing page built to turn interest into an inquiry.

02

Set up the campaign

We configure the campaign, agree a spending cap and establish tracking. Early testing builds your own performance evidence.

03

Review cost and lead quality

We review lead quality, acquisition cost and booking outcomes, then refine creative and allocate budget to what works.

Start with one restaurant offer and a fixed budget.
Use the results to decide where to invest next.

Starting early gives you time to test offers and gather results. It does not guarantee lower costs or better returns. Paid placements do not influence organic answers. How ads work ↗ OpenAI: Mexico launch update, 11 August 2026 ↗

07 / HOW WE WORK TOGETHER

The first
twelve weeks.

WEEKS 1–2

Agree the priorities

Validate the offers with your teams. Complete repeated AI tests. Agree the two priority opportunities and conversion tracking.

Deliverable: baseline + action brief.
WEEKS 3–6

Update pages and launch ads

Improve existing pages, add original decision-useful content and align venue information. Build and launch the ChatGPT Ads campaign once access and budget are approved.

Deliverable: GEO improvements + ads activation.
WEEKS 7–12

Review the results

Repeat the same questions. Review source accuracy, qualified leads and bookings. Expand the work that shows useful results.

Deliverable: next steps based on results.

Your team
Operational facts, access, approvals and lead outcomes.

Bistrot Bastards
Research, content, implementation coordination and reporting.

Proposed schedule, subject to access and approvals. No guaranteed ranking, traffic or revenue uplift. Before/after differences alone do not establish causality.

08 / OUR RECOMMENDATION

Our proposal:
Farina and Mood first.

SOLUTION 01 / GEO

Farina + Mood first

Corporate experiences and healthy dining.
Clearer information. Original content.
A repeatable visibility benchmark.

SOLUTION 02 / PAID ACQUISITION

ChatGPT Ads

Campaign strategy, creative and setup.
One agreed launch budget.
Ongoing optimization and reporting.

We handle the research, content and campaigns.
Your team approves the facts, offers and budget.

Evidence, scope & image credits

Exploratory observations from 29 September 2026. ChatGPT, Claude, Gemini and Grok in the initial pilot; ChatGPT and Grok in the expansion. No demand weighting, multi-day repeatability or incremental revenue established. Full benchmark still in progress.

Underlying models vary and are not all disclosed. Display order is not a permanent ranking. Favorable and unfavorable results are retained.

Photos and restaurant logos: Grupo Carolo’s official portfolio, collected 29 September 2026. Used in this discussion report; not an official Grupo Carolo website. Asset provenance · Observation data · Expansion observations · Initial observations

Bistrot Bastards ↗